Da Vinci was one of the great creative minds of the Italian Renaissance, hugely influential as an artist and sculptor but also immensely talented as an engineer, scientist and inventor – the perfect marriage of creative genius and master technician.
He invented an early helicopter prototype, developed a water based alarm clock, studied human anatomy to improve realism in paintings and sculpture, and as if all that wasn’t enough he invented a parachute almost 300 years before the first parachute jump!
Given he achieved all of this it’s probably reasonable to assume that if he turned his hand to marketing (or anything for that matter) he would have been pretty good!
But I am suggesting that he would have been brilliant.
Why? Because he can demonstrate that he has leading edge skills (that’s a massive understatement he was way ahead of almost anyone in the world!) that encompass both creativity and science. He can blend both science and art. This is the key asset.
The best creative work is based on insight or data. It requires logic and systemic application of ideas in a compelling way that creates cut through.
The best insight or data analysis is creative. It isn’t just superficial, it gets under the skin of what people say and do and turns it into something that can feed a creative idea.
And yet so often we don’t combine these two.
Look at the great work you’ve produced – I bet it does.
